Search, Shopping and Performance Max campaigns managed against pipeline value rather than platform metrics. Tracking gets fixed before spend goes up.
What is included.
A managed account, not a set of campaigns left on automatic. Everything below runs from week one of a paid retainer.
Account rebuilt so budgets, match types and audiences stay readable at a glance.
Where demand already exists, what it costs to reach, and what we should not bid on.
Copy and assets rotated on a schedule, with every result logged rather than remembered.
Titles, attributes and feed rules maintained in Merchant Center, disapprovals cleared fast.
Conversion fixes on the pages the ads point at, built with the web team.
Server-side conversions where it matters, with values passed back into the account.
How the work runs.
Four phases, the same shape every time. You always know which one you are in and what comes out of it.
Nothing scales on broken measurement, so conversions and values come first.
A campaign plan with a budget, a target cost per acquisition and the assumptions written down.
A first wave live at limited budget, scaled once the data says it is safe.
Search terms, bids, budgets and creative reviewed every week against pipeline.
The numbers we report against.
ReportingWhat lands in your inbox, and when.
CadenceBudget pacing, search term review, bid and creative adjustments.
Report and next month plan, with spend recommendations tied to a target.
Forecast reset, incrementality check and a review of what to test next.
Google Ads, answered.
FAQEnough to learn before you scale — usually a test budget for four to six weeks. We model the minimum spend needed to get reliable conversion data before recommending an increase.
No. Media runs through your account, billed by the platform directly. Our fee covers strategy, build, optimisation and reporting.
Tracking and conversion setup come first. Once measurement is clean, first campaigns can usually launch within two to three weeks of kickoff.
Yes, when the page is the bottleneck. We can brief, build or optimise landing pages with the web team so traffic and destination improve together.
