Technical health, information architecture and content that earns links rather than chasing them. We fix what holds the site back, then build the pages worth ranking.
What is included.
One scope, six workstreams. Everything below is included in an SEO retainer, weighted to whatever the audit says matters first.
Crawl, index, redirects and Core Web Vitals worked through in priority order.
Every target term tied to one page and one search intent, so pages stop competing.
Navigation, internal links and URL structure that make the site legible to both readers and crawlers.
Titles, headings, schema and content briefs detailed enough for your writers to run.
Earned coverage from stories worth publishing. No directories bought by the hundred.
Location pages, citations and Google Business Profile kept accurate and reviewed.
How the work runs.
Four phases, the same shape every time. You always know which one you are in and what comes out of it.
A full crawl, log review and history check before anything live is touched.
Technical debt cleared first, because content on a broken site does not compound.
Briefs, publishing and internal linking against the intent map.
Outreach, digital PR and refresh cycles on the pages already close to ranking.
The numbers we report against.
ReportingWhat lands in your inbox, and when.
CadenceCrawl and ranking check, priority fixes shipped, a short note on what moved.
Written report and a call: what we did, what it changed, what is next.
Roadmap review, forecast reset and a fresh look at the competitive set.
SEO, answered.
FAQTechnical wins can show inside a month. Competitive terms take three to six months of consistent publishing and links, so we agree leading indicators for the early period rather than judging it on revenue alone.
Either. We can hand your team briefs detailed enough to write from, or produce the pages ourselves through the content team.
No. We earn coverage with stories and data that publishers want. Paid link networks are a short-term gain and a long-term liability.
Usually yes, or we work alongside your developers. Every change is staged and reviewed before it goes near the live site.
